Unable to remove "search.so-v.com" malware

I have tried to run "regedit" and "find" the infected files... but for some reason, it is too slow. I gave up after waiting for an hour and still no results.

I have also tried to install "spyhunter". They have managed to find some of the files in my registry but in order to delete, it requires me to pay... i'm considering all other options first and leaving payment as a last resort.

Please help! thanks!